Smartphone users outnumber hungry children by 20 to 1, while 1 in 7 children do not have enough food to live a healthy, active life. To leverage these statistics, the United Nations World Food Programme (WFP) has recently released an iOS/Android app called ShareTheMeal.
ShareTheMeal makes it possible to virtually “share” a meal with just the tap of a button. For just 50 cents, anyone around the world can provide a full day’s worth of food to a hungry child. The app also gives the option of donating larger amounts – $3.50 to feed one child for one week, $15 for one month, $45 for three months, $90 for six months, or $182.50 for one year. Currently all donations are benefiting Syrian refugee children in Jordan, with the goal of providing school meals to 20,000 Syrian children for an entire year. This will help with both reducing hunger and improving access to education. Once this goal has been met, the WFP plans to expand this program to other areas in need.
This app has enormous potential to help reach Goal 2 (“Zero Hunger”) of the Sustainable Development Goals. It also serves as a great example of incorporating technology to make donating seamless and social (by connecting it to your Facebook account), while attracting the millennial crowd in particular. So next time you’re sitting down for a meal or waiting in line for your coffee, give the app a try!